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從ERP到EBC,車商悅為汽車企業(yè)成長賦能

<p><br/></p><section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 10px; padding-left: 10px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">2019年10月19-20日,以“直達(dá)·共生”為主題的金蝶云全球用戶大會在北京雁棲湖國際會展中心隆重召開。中國企業(yè)聯(lián)合會常務(wù)副會長兼理事長朱宏任,全國政協(xié)委員、中國財政科學(xué)研究院黨委書記兼院長劉尚希,北京大學(xué)國家發(fā)展研究院BiMBA院長陳春花,香港創(chuàng)業(yè)創(chuàng)新研究院院長曹仰鋒,金蝶集團(tuán)董事會主席兼CEO徐少春,華為公司董事、質(zhì)量與流程IT總裁陶景文,溫氏集團(tuán)董事長溫志芬,分眾傳媒創(chuàng)始人江南春,光峰科技CEO薄連明,亞馬遜AWS AI研究院院長張崢等行業(yè)領(lǐng)袖,及超過3000位企業(yè)管理者齊聚雁棲湖畔,共話企業(yè)成長之道。</p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">金蝶集團(tuán)董事會主席兼CEO徐少春在大會上指出,數(shù)字經(jīng)濟(jì)時代,企業(yè)管理已從ERP(企業(yè)資源計劃)時代進(jìn)入EBC(企業(yè)業(yè)務(wù)能力)時代。ERP不再只側(cè)重“資源”或“計劃”,它的邊界正從企業(yè)內(nèi)部向外部擴(kuò)散延伸,逐漸發(fā)展成為一種更加廣泛的“企業(yè)業(yè)務(wù)能力”(EBC)。EBC不只是從經(jīng)營到業(yè)務(wù)的深入,更是將整個產(chǎn)業(yè)鏈的資源進(jìn)行互聯(lián),數(shù)字化轉(zhuǎn)型方面從粗放型向精細(xì)化轉(zhuǎn)變,沉淀數(shù)據(jù)資產(chǎn),帶動整個業(yè)務(wù)的數(shù)字協(xié)同。</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">近年來,車商悅一直秉承金蝶“直達(dá)客戶、協(xié)同共生”的經(jīng)營理念,以數(shù)據(jù)為驅(qū)動,以智能化、服務(wù)化、消費(fèi)化產(chǎn)品,賦能眾多客戶打造端到端的鏈接。作為金蝶旗下唯一專注汽車領(lǐng)域的子品牌,車商悅在大會現(xiàn)場設(shè)立產(chǎn)品體驗區(qū),向參會嘉賓介紹最新產(chǎn)品方案及應(yīng)用實(shí)例。同時,通過車商悅CRM的營銷工具進(jìn)行引流,吸引了不少嘉賓前來交流互動,也讓大家親身體驗車商悅CRM如何幫助4S店營銷吸粉。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; box-sizing: border-box;"><section style="text-align: left; font-size: 12px; margin-right: 0%; margin-bottom: -10px; margin-left: 0%; transform: translate3d(3px, 0px, 0px); position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; box-sizing: border-box;"><section class="horizontal-tb" style="height: 2em; line-height: 2em; display: inline-block; vertical-align: top; color: rgb(255, 255, 255); font-size: 15px; text-align: center; padding-left: 8px; padding-right: 8px; background-color: rgb(249, 110, 87); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">集客神器——“幸運(yùn)大轉(zhuǎn)盤” <br style="box-sizing: border-box;"/></p></section><section style="display: inline-block; vertical-align: top; width: 0px; border-left: 1em solid rgb(249, 110, 87); font-size: 15px; border-top: 1em solid transparent !important; border-bottom: 1em solid transparent !important; box-sizing: border-box;"></section><section style="width: 0px; border-right: 0.6em solid rgb(2, 32, 99); border-top: 0.6em solid rgb(2, 32, 99); border-left: 0.6em solid transparent !important; border-bottom: 0.6em solid transparent !important; box-sizing: border-box;"></section></section></section><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; padding-left: 16px; border-width: 0px; box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; border-left: 2px dashed rgb(160, 160, 160); border-bottom-left-radius: 0px; padding-left: 10px; box-sizing: border-box;"><section style="margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="horizontal-tb" style="font-size: 13px; box-sizing: border-box;"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">1. 客戶掃碼參與轉(zhuǎn)盤抽獎時,引導(dǎo)關(guān)注公眾號,將客戶轉(zhuǎn)化為粉絲</strong></p></section></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section><section style="margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="horizontal-tb" style="font-size: 13px; box-sizing: border-box;"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">2. <span style="box-sizing: border-box;">中獎后引導(dǎo)客戶進(jìn)行領(lǐng)獎登記,客戶信息輕松get~</span></strong></p></section></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section><section style="margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="horizontal-tb" style="font-size: 13px; box-sizing: border-box;"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">3. <span style="box-sizing: border-box;">兌獎時,工作人員直接用手機(jī)微信掃碼核銷,方便快捷還能避免物料混亂</span></strong></p></section></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section><section style="margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="horizontal-tb" style="font-size: 13px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section></section></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">除了營銷集客,車商悅產(chǎn)品方案還覆蓋新車銷售、維修管理、二手車、客戶服務(wù)、經(jīng)營分析等各項業(yè)務(wù)環(huán)節(jié),幫助企業(yè)提升整體服務(wù)水平和運(yùn)營效率,實(shí)現(xiàn)業(yè)財稅的數(shù)字化升級。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">在滿足傳統(tǒng)業(yè)務(wù)需求的同時,車商悅積極迎合金蝶EBC理念,探索汽車產(chǎn)業(yè)協(xié)同模式,整合配件集采、保險金融、聚合支付、智能道閘等多項增值服務(wù),幫助客戶從“以企業(yè)為中心”轉(zhuǎn)型為“以用戶為中心”,打通上下游,拓展增值業(yè)務(wù),為汽車企業(yè)成長賦能。</p></section><section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section class="horizontal-tb" style="font-size: 13px; color: rgb(127, 126, 126); letter-spacing: 3px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section></section></section>

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